Apple's iOS operating system is Android's biggest competitor and while it has not reached the userbase that Android has, it is still a force to be reckoned with. However, it would seem that some companies are focusing on their Android market more heavily than on iOS.
eBay is one of these companies. The e-commerce giant finally updated its app, according to TUAW.com. This upgrade brings much wanted change to the application for both buyers and sellers alike.
eBay version 2.7 has an improved category listing, pricing, and shipping guidance. It also has better photo editing tools for the sellers. The photo editing tools are a major boon, as a low quality photo can often inhibit sales.
Other improvements include the ability for sellers to save multiple drafts of their listings. While this may seem like a small change, it is a big help when the seller is listing several products that are very similar. You may also begin filling out your listing on the web, but then complete it from your iPhone or iPad, or the other way around. This offers more flexibility to users, which is something Apple and eBay can both profit from.
With faster checkouts and smoother search enhancements, the eBay app for iOS is finally matching up to the features that are already available on Android. Apple is the top seller of high end tablets and smartphones, and it might be wise for companies like eBay to focus more on their iOS applications, as iOS provides a large userbase for them.