Friday, November 15, 2013

iPad Revenue Falls Behind Android For First Time


For the first time ever, Android tablet sales’ total revenue has surpassed that of the Apple iPad. According to a report from IDC, Google may finally have a leg up on Apple in the tablet market.

Morgan Stanley analyst Katy Huberty also noted the change in position between the two mobile OS providers.

She wrote a memo to clients on Friday that said, “For the first time, Android devices accounted for a greater share of the market in revenue terms than iOS. Android revenue share reached 46.2 percent in 3Q13, for the first time exceeding iPad share of 45.6 percent. Android’s unit share grew to 66.7 percent from 58.5 percent a year ago, largely driven by Samsung and Lenovo, while iPad share declined to 29.7 percent from 40.2 percent…”


Google Delight Most Likely To Be Short Lived

Both Huberty and IDC note that this rise to the top for Android is most likely not going to be a long term trend. Now that the iPad Air and iPad Mini with Retina Display are on the market, IDC says there will be “robust shipment growth” this quarter.

The holidays are just around the corner, and both Apple and its competitors are gearing up for a huge sales season. With many of the stores that sell both iPads and Android based tablets, like the Google Nexus, opening on Thanksgiving Day, it will be interesting to see if Google can maintain its current foothold in the market. Judging from past performance, I feel it is safe to say that iPad will once again reign supreme when the figures come in next quarter.