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| Credit: Charles Dapharak/ AP |
Blackberry has managed to keep one loyal customer while enduring the
loss of millions of others to companies like Apple and Samsung. President Obama
has said that he is not allowed to use an iPhone because it is a security risk.
He told a group that because of “security reasons” an iPhone is off limits, and
instead he uses a Blackberry device.
Blackberry Turning
Sour
Blackberry was once the device of choice, but in recent
years the company has slipped from the forefront of the market to become a
distant memory in the minds of a 30 plus generation. The company shed market
share to Apple after the advent of the iPhone, and Samsung and other
manufacturers have been eating away at what was left of the manufacturer’s
customer base.
Blackberry has struggled just to maintain and even keel of late,
and recently its CEO, Thorsten Heins, was ousted and replaced by John Chen. The
company’s board hopes that Chen can turn the struggling smartphone maker
around, but in the meantime, any customer held on to is a plus. The fact that
the president of the United States is a loyal customer could be a major
advertising boon for the company.
Apple Growing Sweeter
Apple has become a world leader in the mobile market, with
its iPhone taking the world by storm. The iPad tablet line has also been a very
successful product for Apple and will no doubt help bolster sales during the
holiday shopping season. The release of the iPhone 5s and iPhone 5c last year
have carried Apple through the year, and the recent launch of the iPad Miniwith Retina Display and the iPad Air have boosted its numbers.
While Blackberry may have succeeded in keeping Apple from
entering the White House, Apple may very well be the force that places
Blackberry execs in the poor house if Chen can’t straighten the ailing company
out.
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