Monday, December 31, 2012
Apple iPad Mini In High demand In China
It appears as though the iPad Mini will be a smash hit in China. According to FOX News, the little device is being snapped up as fast as it hits shelves.
Brian White, a Topeka analyst, calls the demand for the iPad Mini "insatiable," he notes that nearly every model of the smaller sibling of the iPad 4 have sold out in Hong Kong and China during the week of Christmas. This is pretty impressive considering that the iPad Mini was launched weeks before in both countries.
According to reports, 3 of Apple Inc. (AAPL)'s retail stores in Hong Kong and 8 of them in China reported that they were sold out of stock or had severe constraints in their supplies of the little iPads. White stated that "similar to Hong Kong, we are being told by contacts in China that the iPad Mini is already more popular than the fourth generation iPad."
Apple is increasing the production of the little gadget, and that will only serve to fuel the fire they have started in China. White states that "prior to the China launch, we indicated that the iPad MIni would be the 'next big thing' in China, and we believe this phenomenon is starting to develop. In our view, the smaller form factor and lower price will allow Apple to sell the iPad mini in more meaningful volumes versus the regular iPad."
It would seem that Apple's tree in China is firmly planted. The country has welcomed the iPad Mini and iPhone 5 with open arms, and it seems the future is bright for Apple there. 2012 is ending at midnight tonight, and 2013 is just around the corner. It will be interesting to see how Apple makes changes to its marketing strategy in the coming months, or if there is any need for such a change. As of right now, Apple devices still hold a strong market share in both the tablet and smartphone markets. Whether or not that will continue to be the case in 2013 remains to be seen. For now, I suppose that we will have to wait and see.
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