Sunday, November 24, 2013

Apple Confirms PrimeSense Deal


Well, Apple has finally made its acquisition of PrimeSense, the Israeli company that builds 3D vision sensors for machines like the X-Box Kinect. According to reports, the company was purchased for a price in the neighborhood of $360 million.

Krisitn Huguet, an Apple spokeswoman, confirmed the deal, but did not divulge what Apple plans to do with its new acquisition. She said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” This answer is altogether typical of Apple Inc., as Tim Cook never likes to tip his hand in the middle of the game.

Apple could utilize the technology from PrimeSense in many different ways, as the company has moved away from its original sensor program that built large pieces, similar to the one in Kinect. The company’s new line of sensors, like the Capri, would work well for mobile devices.


PrimeSense is the perfect acquisition for the Cupertino company, as it will give Apple a direct line on motion sensitive sensors for its new products, which could include an Apple TV and an iWatch. I guess we will have to wait and see what the tech giant does with its new toy, although it’s highly likely that Tim Cook would like to find a way to use it to boot Samsung from the market for good.