Samsung lawyer Bill Price may have given Apple a whole new appeal to the market with his closing statement in the Apple VS Samsung patent infringement case.
Price’s closing statements indicated that Samsung felt that although some of Apple’s patents had been copied, they were not necessarily patents that should only apply to the iPhone. Price said, “Apple has tried to mischaracterize these patents so they are the iPhone. These patents are very narrow…Apple doesn’t own beautiful and sexy.”
That final sentence could be taken as an admission that Samsun simply did not have the design talent to build a phone that was sleek and appealing, the way the iPhone has been since it first debuted. It almost sounds like Price is admitting that Samsung was defeated in trying to engineer its own line of beautiful smartphones, so it poached Apple’s design for its own devices.
It appears that the technical genius behind the iPhone is not all that Samsung and other Apple rivals hope to overcome. Rather, instead the aesthetically appealing design of the unit, coupled with its intense versatility holds sway over competitors.
Many of those who delve into the technical realm would disagree that Apple has great success due to its marketing, but rather choose to believe that it is merely the technical beauty of the product that sells. However, even the most technical minded person would have to agree that Apple’s product design is very beautiful and appealing to the public.
While the engineers may find it hard to believe that many people flock to the attractive design of the iPhone, iPad, and other Apple products without knowing the full technical capabilities of them, it happens every day. In fact, the average consumer probably uses less than 50 percent of their iPad’s true capabilities, choosing simply to surf the web and play games.
I guess, when you get right down to it, Apple does own beautiful and sexy…and owns it well.