Apple is rolling out a new product for the hearing impaired
that just might make life a little easier for them. Apple has partnered with
Copenhagen based GN ReSound to make the first Made for iPhone hearing aids.
According to Reuters, the LiNX hearing aids have been made
available on the market, and what makes them extremely different from their
predecessors is that they will link directly to an iPhone. Prior models of
wireless hearing aids for cell phones were designed to connect to Bluetooth
enabled phones via a “streamer” that acted as a portal for the devices.
Low Energy Technology
The hearing aids utilize the same Bluetooth technology that
Apple uses to power its iBeacon micro-location devices. It operates on the 2.4
gigahertz band using Bluetooth’s low energy mode. The hearing aids serve as
much more than a conversation helper for the hearing impaired. They can stream
music as well as be used for calls. The adjustments for the devices are all
handled through an iOS app that is specially designed for them.
Competition Heating
Up
There are other companies in the mix who are all vying for a
piece of Apple’s market, and similar products are being developed. Starkey
Technologies of Minnesota, and William Demant of Smørum, Denmark are also expected to release
devices, although no official announcement has been made.
Apple Is Striving To
Improve The World
Apple has dedicated a lot of resources to the project,
trying to help hearing impaired people find a device that is useful for their
lives in the iPhone. Both Apple and GNReSound personnel have made trips across
the water to refine the devices and make them longer lasting in terms of
battery usage.
Apple will be retailing the hearing aids at a cost of just
more than $3,000.00 each. While this might seem like a premium price for
hearing aids, to an iPhone owner who is hearing impaired, it just might be an
answer to prayer.