Thursday, November 28, 2013

Apple Launches Black Friday Sales In Australia

Apple has kicked off the holiday selling season in Australia by launching its Black Friday deals. Interestingly enough, there are no big discounts in the Apple Store itself this year. Instead, consumers will be receiving Apple Store Gift Cards with amounts up to A$150, which is equivalent to USD $137.

A breakdown of some of the offers are as follows:
iPad Air = A$75
iPad Mini or iPad 2 = A$50
iPod Touch = A$50
iPod Nano = A$25
iMac, MacBook Pro, & MacBook Air = A$150
Exotics (Parrot AR.Drone 2.0, Apogee JAM Guitar Input = A$25 – A$50

While it seems odd, Apple has not offered a gift card for the iPad Mini with Retina Display.  This could possibly be explained by the inability of the supply to meet demand for the powerful little tablet. Last year Apple offered immediate discounts on purchases from the store. Most of these discounts were in the 10% range, such as a $41 discount for the iPad and $101 for the MacBook Pro.

What do you think: Should Apple use gift cards, or give direct discounts like other retailers on Black Friday?