Apple has kicked off the holiday selling season in Australia
by launching its Black Friday deals. Interestingly enough, there are no big
discounts in the Apple Store itself this year. Instead, consumers will be
receiving Apple Store Gift Cards with amounts up to A$150, which is equivalent
to USD $137.
A breakdown of some of the offers are as follows:
iPad Air = A$75
iPad Mini or iPad 2 = A$50
iPod Touch = A$50
iPod Nano = A$25
iMac, MacBook Pro, & MacBook Air = A$150
Exotics (Parrot AR.Drone 2.0, Apogee JAM Guitar Input = A$25
– A$50
While it seems odd, Apple has not offered a gift card for
the iPad Mini with Retina Display. This
could possibly be explained by the inability of the supply to meet demand for
the powerful little tablet. Last year Apple offered immediate discounts on
purchases from the store. Most of these discounts were in the 10% range, such
as a $41 discount for the iPad and $101 for the MacBook Pro.
What do you think: Should Apple use gift cards, or give
direct discounts like other retailers on Black Friday?
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